The embodiment of the best...

We have always been committed to offering extraordinary fashion to extraordinary women , regardless of their age, and with highly personalized attention.

We love being your personal shopper and advising you at all times, because for us each client is a new challenge.

To be closer to you, we have created an online shopping experience that adapts to our most demanding customers and connects with their lifestyle.

All the dresses and accessories from our physical store at your fingertips: browse from your home or office.

vocation for fashion

At Boutique Encarnación González they taught us to work with love and dedication to our trade. We feel lucky because our vocation is fashion and we enjoy it . Do what we like and what we know how to do best.

We face each challenge with a proactive attitude, we enjoy the commitment to listen to the needs of our clients and offer them from the classics that will pass from mothers to daughters to the latest trends .

We take care of quality and details with the highest standards in each of our pieces and in the services we offer, to satisfy and exceed the expectations of our public .

Without forgetting the innovation in our products, the perseverance to overcome each new season and the plurality of styles for each woman .

Maintaining a creative and positive attitude every day , along with personalized attention and commitment to our clients, is the result of a job well done and the key to success over the years.

How did our Boutique start?

We were born more than 25 years ago by the hand of Encarnación González, a passionate woman who created the brand with the illusion of dressing and providing the best brands and designers to the area.

Encarnación González teaches and transmits her passion and values ​​from the beginning to her two daughters, Sonia and Irene . Sonia, after her training in business administration and management and her career in different departments, decides to dedicate herself exclusively to this family business after deciding that this is one of her passions and objectives: her mother, fashion and creating a different shopping experience .

In 2006 Encarnación died after a delicate illness, at which time Sonia took over the entire reins of the Boutique to keep alive the memory and know-how that had been transmitted to her for years.

Sonia mixes tradition and trend in her day to day , she is passionate about her work and giving an exclusive and quality service, adapting to the needs of the life of a modern woman.

Irene is part of this consolidated project, a graduate in Law and with a professional career in the world of law, supports and reinforces Sonia, discovering and innovating every day to give you a better service . She is passionate about celebrating the multifaceted spirit of today's women by creating services that make their lives easier.

Shopping at Encarnación González Boutique is a unique experience

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